Affinity Forest

Life is better off grid

Hello world! It is I, Oregoniangal. Nice to meet you. I’m looking forward to writing many things here soon! Stay tuned!

P.S. The book is always better than the movie

Af·fin·i·ty

noun: a close connection, a natural liking or attraction; a feeling of kinship, for someone or something

For·est

noun: an ecosystem or assemblage of ecosystems dominated by trees and other woody vegetation, usually wild. verb: to cover an area with a forest where none existed before.

AffinityForest

brand: an attraction for, a kinship with, the outdoors, with a purpose of spreading that affection and fondness with others.

What: AffinityForest really came about in the realm of brainstorming personal/social branding, coming up with names, trying to find something unique (wasn’t taken), and that I could find a domain name for.

Process: My process revolved around a sort of purpose driven, spontaneous, abstract, mind mapping of words and doodles to paper. As to the drive of purpose: I was trying to capture something that represented the theme of adventure, and the outdoors. I wanted to capture the realm, the entirety of it, rather than just a single or specific focus or discipline, like just backpacking, mountain biking, or camping. I also didn’t want to be too general, or generic. My intentions were to find something that wasn’t too personal (singular), but could represent a group or community. I also wanted something that invoked a sense of love for the theme. I relatively quickly found the word affinity first, it just seemed fitting, and I like the word (I have an affinity for the word affinity :D); the process of pairing it with another word was the majority of brainstorming and reflection. And I think most would agree, things like, AffinityOutdoors, AffinityAdventures, and AffinityMountain, just don’t have the same roll off the lips and tongue, like AffinityForest does. A bit later, I realized the bonus for the sort of double entendre using forest as a verb.

I’m pretty excited about what I came up with, and as a brand I think it captures and encompasses a lot of what I hope to represent here.

— Aaron

I don’t know where to start; so I guess I’ll just start.

What’s the plan, what’s the goal? The idea is that this will be a place to publish and share our stories, experiences, and adventures with our family, friends, and the new acquaintances we meet along the way.

I suppose the first steps toward this goal are to make this a sort of habit. A habit to write/type, to document, and to get the ideas and thoughts down, something to tend and rework.

Excellence manifests from discipline.

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